ITV brought out a paid subscription service called ITV Hub+ which enables viewers to watch and download shows without adverts. On 6 June 2016, ITV Hub replaced the UTV Player service in Northern Ireland, following the latter's sale to ITV plc in February 2016. The ITV Hub website attempts to detect user location automatically, using that provided by the ISP. If the same programme was also broadcast in central and northern Scotland, then users located in those areas may be able to view it on the STV Player. Ĭontent that has only aired on ITV (rather than also on ITV2, 3, 4, or CITV) is only available to viewers located in ITV plc regions (England, Wales, southern Scotland, the Channel Islands, the Isle of Man, and on UTV in Northern Ireland).
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In January 2012, the site was due to be overhauled to offer paid-for content in addition to the existing free 30-day catch-up, however, this was delayed until 29 October 2012. The redesigned website version was launched on 22 August 2011 and had upgraded search features, and a new Flash video player designed improve playback reliability. Improvements were made in June/July 2011 to the website version to incorporate subtitles and CITV programming. ITV Hub uses HTML5 Media Source Extensions with Encrypted Media Extensions to deliver video. Video is sent at multiple-bit rates and uses adaptive technology in the player to best determine the rate based on the user's connection. In mid-2010 the ITV website was upgraded to detect ad-blocking software.
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Previously users have been able to use ad-blocking software to skip the adverts shown. The service is free to use and funded by pre-, mid-, and post-roll adverts. In November 2009 the website was revamped again improving navigation as well as making the site more visually appealing. ITV adopted Flash for its player on 15 September 2009. Initially, the website version used Microsoft Silverlight as opposed to Adobe Flash (used by BBC iPlayer and Channel 4's 4oD) and Windows Media Video. The service started out as a website before being extended to television and other platforms. On March 10, 2022, it was confirmed that ITVX would become the new home of CITV content, called ITVX Kids, with the CITV brand being retired after 40 years. ITVX includes access to BritBox and a selection of FAST channels, which sees programmes such as The Chase and Hell's Kitchen have their own virtual linear channels.
ITVX has substantially more exclusive programming than ITV Hub, positioning ITV's digital offering more in line with its competitors – the BBC and Channel Four Television Corporation. ITVX was rolled out on 17 November 2022, and it officially launched on 8 December. As of August 2021, the service has at least 30 million registered users. On 23 November 2015, ITV gave the app (ITV Player) and the website (ITV.com) a revamp, it was renamed ITV Hub. The service was known as ITV Player from its inception until 2015. The service offers predominantly features content from ITV1, as well as ITV Digital channels and some licensed content. ITVX (formerly ITV Hub) is a British online video-on-demand service operated by ITV. United Kingdom (ITV2, ITV3, ITV4, ITVBe, CITV and licensed programming)ĥ December 2008 14 years ago ( 5 December 2008) United Kingdom except northern and central Scotland (ITV1 programming)
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